CGI is one of the most powerful tools manufacturers have today. It allows complete control over styling, lighting, materials, and environment, often with more flexibility (and lower cost) than traditional photography. But with that freedom comes risk. Poorly directed or poorly executed CGI can hurt a product’s presentation just as quickly as good CGI can elevate it. Below are five of the most common mistakes we see manufacturers make when producing CGI lifestyle imagery and

Woodpro Cabinetry, a respected manufacturer of bath furniture, approached Brass Bear Studio with a challenge: to recreate their antique white maple finish in a realistic, lifestyle setting that felt both contemporary and approachable.

Whether you’re launching brassware, ceramics, or furniture, having the right mix of visuals ensures your campaign feels cohesive, complete, and ready for every audience, from catalog to Instagram.

Launching a new product is exciting, but without the right visual plan, even the best designs can get lost in the noise. Before thinking about hero shots or animations, it’s worth stepping back to consider how and where your visuals will be used. Planning ahead means you won’t be scrambling later to fill gaps. Here are four types of assets that belong in every launch strategy.

CGI rooms, when designed thoughtfully, are powerful sales tools. They don’t just show your products; they create an environment where designers feel inspired, salespeople feel supported, and homeowners can picture themselves living with your products. Here are 10 principles we follow at Brass Bear Studio to ensure every CGI room drives sales, not just admiration.

For many small and mid-sized boutique brands, competing with big names like Waterworks, Dornbracht, and Brizo can feel like an uphill battle. National brands have entire CGI teams and marketing departments at their disposal, while smaller businesses are often stuck with expensive, rigid photography that can’t keep up with their needs. The good news? You don’t need a massive budget or in-house team to look like a market leader.